Maruti Suzuki e-Vitara Launched in India at ₹10.99 Lakh

https://www.youtube.com/watch?v=ylv9pn-E6GY

India's top automobile producer, Maruti Suzuki India Limited, has introduced its first all-electric SUV, the e-Vitara, priced from ₹10.99 lakh (ex-showroom). This launch marks an important step for the company as it enters the rapidly growing electric vehicle sector in India.

Pricing & Ownership Model

• The e-Vitara’s introductory price is ₹10.99 lakh (ex-showroom) under a Battery-as-a-Service (BaaS) ownership model.

• BaaS means the battery isn’t included in the upfront price; instead, owners pay a separate battery rental or per-km usage charge (reported at around ₹3.99 per km).

• This approach reduces the entry price but adds running costs tied to battery usage.

Battery & Range

The e-Vitara is expected to come with multiple battery pack options:

• 49 kWh battery pack

• 61 kWh battery pack

Claimed driving range: Up to 543 km on a single charge (depending on variant). It also supports fast charging, allowing quicker top-ups for daily and highway usage.

Design & Features

The e-Vitara gets a bold SUV stance with modern EV styling:

• Closed-off EV grille design

• LED headlamps & DRLs

• Stylish alloy wheels

• Premium dual-tone interior

• Large touchscreen infotainment system

• Digital instrument cluster

• Advanced connected car tech

  
  

Safety is also expected to be strong with multiple airbags, ADAS features (in top variants), and a high safety rating target.

Competition in the Segment

The e-Vitara will compete with electric SUVs like:

• Tata Curvv EV

• Hyundai Creta EV

• MG ZS EV

With aggressive pricing, Maruti aims to dominate the mass EV segment just like it has in the petrol car market.